Market research
Have you ever been stopped by someone in the street wanting you to complete a questionnaire? If yes, have you thought about what happens to these answers?
All the data collected will be analysed by market researchers and statisticians, who then work out what people actually want. This could be something like finding out what people think about a new mobile phone, the look of a new MP3 player, anything really.
Market research is carried out by almost every business to make sure the products or services fulfil the consumer’s wants and needs. This helps the company stay ahead of the competition.
Our planet and us
At the end of a long day you finally go to bed. The Sun has gone down and you know for certain that it will rise again tomorrow, and so does every other living thing on Earth. The life of every animal and plant is governed by the movement of the Earth around the Sun, and every animal and plant is perfectly adapted to the environment it lives in.
We humans try to understand the natural world around us using sciences like physics and biology. These sciences are written in the language of maths. Physicists and astronomers use mathematical formulae to express the secrets of the universe and to send humans into space. Biologists believe that the secret of life lies in the genes and mathematical processes determine how genes get passed on and cause animals and plants to evolve so that they fit their environment perfectly. Our brains work because of the complicated interaction of neurons — so complicated that only maths has a chance to describe it. Even the way the patterns form on a Leopard’s coat is best understood using maths.
Just a day like any other. And like any other day, one where mathematics has played a major part.
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